TY  - BOOK
AU  - Eyal, Nir
AU  - R, Julius Wiedemann
AU  - Remington, Roger
TI  - Hooked: how to build habit-forming products
SN  - 9780241184837
U1  - 658.575 
PY  - 2013///
CY  - Dublin
PB  - Penguin Books
KW  - Consumer behavior
KW  - Consumers' preferences
KW  - New Products
N1  - Includes index
ER  -