TY  - BOOK
AU  - Neumeier, Marty
TI  - The brand gap: : how to bridge the distance between business strategy and design 
SN  - 9780321348104
U1  - 658.827 
PY  - 2003///
CY  - Berkekley
PB  - New Riders
KW  - Brand Management
KW  - Branding
N1  - Includes index
ER  -