Neumeier, Marty <br/><br/>
The brand gap:   how to bridge the distance between business strategy and design  

 - Berkekley :  New Riders,  ©2003. 
 - 194 p. :  ill. (b&w) ;  20 cm (Paperback) 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780321348104 
<br/><br/><label>Subjects--Index Terms: </label>Brand Management Branding 
<br/><br/><label>Dewey Class. No.: </label>658.827  / NEU / B