Building a storybrand 2.0: (Record no. 4678)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00636nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250620101801.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250620b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781400253715 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | MIL / B |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MIller, Donald |
| Relator term | /Author |
| 245 ## - TITLE STATEMENT | |
| Title | Building a storybrand 2.0: |
| Remainder of title | clarify your message so customers will listen |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | HarperCollins Leadership, |
| Date of publication, distribution, etc. | ©2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 286 p. : |
| Other physical details | ill. (b&w) ; |
| Dimensions | 22 cm (Paperback) |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Branding |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Product management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand name products |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Audio/Video |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Computer Science Engineering | IIT - Dharwad | IIT - Dharwad | 17/06/2025 | T V Enterprises | 1113.28 | 658.802 MIL / B | 6580 | 17/06/2025 | 1712.74 | 17/06/2025 | Book |