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Hooked: how to build habit-forming products

Eyal, Nir

Hooked: how to build habit-forming products - Dublin : Penguin Books, ©2013. - x, 246 p. : ill. (b&w) ; 24 cm (Hardbound)

Includes index.

ISBN: 9780241184837

Subjects--Index Terms: Consumer behavior Consumers' preferences New Products

Dewey Class. No.: 658.575 / EYA / B

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